The original FIFA World Cup Trophy is touring 38 cities across North America before the 2026 tournament kicks off on June 11. Tickets are free, slots are limited, and here’s exactly where the trophy is going and how to see it.
Quick Answer: The FIFA World Cup Trophy Tour by Coca-Cola is a 75-stop global journey that began on January 3, 2026 in Riyadh, Saudi Arabia. The North American leg visits all 16 host cities plus 22 additional markets across the U.S., Canada, and Mexico. Key U.S. stops include Los Angeles (March 24–25), San Francisco (March 29–30), Dallas (April 25–26), Austin (April 28–29), and Houston (May 2–3), wrapping up June 3 in New York/New Jersey. Tickets are completely free and available via QR codes on Coca-Cola products at cokeurl.com/trophy.
Football’s most coveted prize is on the move. The FIFA World Cup Trophy Tour by Coca-Cola has rolled out across North America, giving millions of fans a once-in-a-lifetime chance to stand face-to-face with the original 18-carat gold trophy ahead of the 2026 FIFA World Cup. With stops in every host city plus dozens of additional markets, the tour is more than a photo opportunity, it’s the warm-up act for the biggest tournament football has ever staged. Here’s what you need to know about the FIFA World Cup Trophy Tour, where it’s heading, and how to lock in your free tickets before the slots disappear.
What Is the FIFA World Cup Trophy Tour?
The FIFA World Cup Trophy Tour is a global pre-tournament celebration that puts the original World Cup Trophy on the road, traveling from city to city so fans who can’t make it to the matches can still experience a piece of football history. The 2026 edition marks 20 years of the trophy tour Coca-Cola has organized as FIFA’s exclusive partner for the program. Since 2006, more than four million people across 182 markets have participated, making it the largest fan engagement event in world football.
Read more: Who are the favorites to win each group at 2026 World Cup?
The 2026 tour kicked off on January 3 in Riyadh, Saudi Arabia, and will visit 30 FIFA Member Associations across roughly 75 stops and over 150 tour days. The North American portion alone covers 38 cities across Canada, Mexico, and the United States, hitting all 16 host cities for the 2026 World Cup along with 22 additional markets where football fever is running just as high.
Why World Cup Trophy Tour Matters?
The 2026 World Cup is shaping up to be the biggest tournament in history. For the first time ever, three nations, the United States, Canada, and Mexico, will co-host, and the field is expanding from 32 to 48 teams. With more matches, more host cities, and more eyes on the tournament than ever before, the trophy tour Coca-Cola is running serves as the official countdown clock. Each stop layers on excitement, builds local fan culture, and gives communities a stake in the celebration whether or not their city hosts a match.
For many fans, securing world cup tickets to actual games will be tough given demand, costs, and limited capacity. The trophy tour fills that gap. It’s free, it’s family-friendly, and it lets supporters take part in the buildup without the price tag attached to FIFA tickets to World Cup matches.
FIFA World Cup Trophy Tour 2026: Full Schedule
The 2026 trophy tour Coca-Cola is running broke into four legs: a global opener through 30 FIFA Member Associations, followed by Mexico, the United States, and Canada. Below is the complete North American schedule, the part most fans want to plan around.
International Leg (January – February 2026)
The tour kicked off on January 3 in Riyadh, Saudi Arabia, then moved through Uzbekistan, Japan, South Africa (with festival-style stops in Johannesburg and Cape Town), and other markets. Future World Cup and Women’s World Cup hosts including Morocco, Portugal, Spain, and Brazil are also on the global itinerary.
Mexico Leg (February 26 – Late March 2026)
The North American journey opened in Mexico City on February 26, then traveled to 10 cities nationwide. Key stops included Guadalajara and Monterrey (both 2026 World Cup host cities), as well as a high-profile photo moment at Chichén Itzá on March 20.
United States Leg (March 24 – June 3, 2026)
The U.S. portion features 21 stops covering all 11 American host cities plus 10 additional markets:
| Date | City |
|---|---|
| March 24–25 | Los Angeles, CA |
| March 28 | Las Vegas, NV |
| March 29–30 | San Francisco Bay Area, CA |
| April 1 | Salt Lake City, UT |
| April 4 | Portland, OR |
| April 5–6 | Seattle, WA |
| April 14–15 | Chicago, IL |
| April 17 | St. Louis, MO |
| April 18–19 | Kansas City, MO |
| April 25–26 | Dallas, TX |
| April 28–29 | Austin, TX |
| April 30 | San Antonio, TX |
| May 2–3 | Houston, TX |
| May 5 | New Orleans, LA |
| May 7 | Birmingham, AL |
| May 9–10 | Miami, FL |
| May 11–12 | Orlando, FL |
| May 15–16 | Atlanta, GA |
| May 21 | Philadelphia, PA |
| May 30–31 | Boston, MA |
| June 3 | New York / New Jersey |
Canada Leg (April 9 – May 26, 2026)
The Canadian portion runs alongside FIFA’s “Canada Celebrates” programme and visits seven cities:
| City | Province |
|---|---|
| Vancouver | British Columbia |
| Calgary | Alberta |
| Winnipeg | Manitoba |
| Toronto | Ontario |
| Ottawa | Ontario |
| Montreal | Quebec |
| Halifax | Nova Scotia |
Vancouver kicks off the Canadian leg on April 10, and the trophy concludes its North American run before heading back for the tournament opener on June 11.
FIFA World Cup Trophy Tour: U.S. Schedule Highlights
The U.S. leg of the tour launched on March 24 in Los Angeles, and from there the trophy is making a coast-to-coast journey through some of America’s biggest sporting markets. Below are the headline stops fans have been waiting for.
FIFA World Cup Trophy Tour Los Angeles
The FIFA World Cup Trophy Tour Los Angeles stop on March 24–25 served as the official kickoff for the U.S. portion of the journey. As one of the headline 2026 World Cup host cities, Los Angeles will also host the U.S. opening match on June 12, 2026, making the trophy’s early visit a fitting curtain-raiser. Fans turned out in force to see the trophy alongside FIFA Legends, interactive football challenges, and immersive Coca-Cola fan experiences.
FIFA World Cup Trophy Tour San Francisco
A few days after Los Angeles, the trophy made its way north for the FIFA World Cup Trophy Tour San Francisco stop on March 29–30. The Bay Area, another confirmed 2026 FIFA World Cup host region with matches scheduled at Levi’s Stadium in Santa Clara, gave the tour a strong West Coast send-off before the trophy continued through Salt Lake City, Portland, Seattle, Chicago, St. Louis, and Kansas City.
FIFA World Cup Trophy Tour Dallas
Texas is a major chapter of the tour, and the FIFA World Cup Trophy Tour Dallas stop on April 25–26 was one of the most anticipated dates on the calendar. Dallas is the largest 2026 World Cup host city, with AT&T Stadium in Arlington set to host nine matches, more than any other venue. The Dallas stop featured the FIFA World Cup 2026 Fan Mart, a pop-up “corner shop with a twist” where attendees earn exclusive merchandise, meet FIFA Legends, and take part in themed challenges. With FIFA World Cup Dallas matches on the horizon, the trophy stop doubled as a community celebration of the city’s central role in the tournament.
FIFA World Cup Trophy Tour Austin
The FIFA World Cup Trophy Tour Austin stop on April 28–29 proved that you don’t need to be a host city to be part of the celebration. Austin isn’t hosting any matches, but its passionate football scene and growing soccer culture earned it a place on the schedule, complete with its own FIFA World Cup 2026 Fan Mart, live entertainment, and family activities. For Texas fans who couldn’t travel to Dallas or Houston, the Austin stop was the perfect alternative.
World Cup Trophy Houston
The world cup trophy Houston visit came on May 2–3, capping the Texas swing in style. Houston will host seven matches at NRG Stadium during the 2026 tournament and is rolling out three weeks of FIFA Fan Fest events, watch parties, and community programming once the World Cup begins. The trophy tour stop served as an early taste of what’s coming, with the Fan Mart, photo opportunities, and Coca-Cola sampling stations drawing huge crowds across both days.
After Houston, the tour heads to New Orleans, Birmingham, Miami, Orlando, Atlanta, Philadelphia, Boston, and finally New York/New Jersey on June 3, just over a week before the tournament kicks off on June 11.
How to Get FIFA World Cup Trophy Tour Tickets
Here’s the best part: FIFA World Cup Trophy Tour tickets are completely free. The Coca-Cola Company has built the ticketing system around its bottle and can promotions, with QR codes printed on participating Coca-Cola products that route fans to the official registration site.
To grab FIFA World Cup Trophy Tour 2026 tickets:
- Scan the QR code on a participating Coca-Cola product or visit the official Coca-Cola trophy tour page directly.
- Pick your city, pick your time slot, and reserve up to four entries per booking.
- Save your confirmation email, that’s your ticket.
If advance slots sell out for your preferred date, don’t panic. On-site walk-up registration is available at every stop, with QR codes posted near the entrance. Arrive early, follow the trophy tour signage, and you’ll have a strong chance of getting in if capacity allows.
A few tips: book as soon as slots open, since prime weekend windows in big markets like Dallas, Houston, and New York/New Jersey vanish almost immediately. Always use official channels, free tickets should never cost money, and any third-party reseller claiming to offer them is a scam.
What to Expect at Each Stop
Beyond the trophy itself, every stop on the FIFA World Cup Trophy Tour delivers a full fan experience. Expect immersive activations, interactive football skill challenges, music, giveaways, FIFA Legend appearances, exclusive merchandise drops, and dedicated Coca-Cola sampling stations. The Fan Mart concept featured in larger U.S. cities turns the visit into a mini-festival, perfect for kids, casual supporters, and die-hard fans alike.
FIFA World Cup Trophy Tour FAQs
1. Are FIFA World Cup Trophy Tour tickets free?
Yes. FIFA World Cup Trophy Tour 2026 tickets are completely free. They’re distributed via QR codes printed on participating Coca-Cola products or through the official Coca-Cola trophy tour page at cokeurl.com/trophy. Each registration allows up to four entries. Anyone asking you to pay for trophy tour tickets is running a scam.
2. When is the FIFA World Cup Trophy Tour in Dallas?
The FIFA World Cup Trophy Tour Dallas stop runs April 25–26, 2026. As the largest 2026 World Cup host city, Dallas will see the trophy alongside the FIFA World Cup 2026 Fan Mart, FIFA Legend appearances, and interactive football activities.
3. When is the FIFA World Cup Trophy Tour in Los Angeles?
The FIFA World Cup Trophy Tour Los Angeles stop took place on March 24–25, 2026, kicking off the entire U.S. leg. LA is also hosting the U.S. opening match on June 12, 2026 at SoFi Stadium.
4۔ When is the FIFA World Cup Trophy Tour in San Francisco?
The FIFA World Cup Trophy Tour San Francisco Bay Area stop ran March 29–30, 2026. The Bay Area is a confirmed 2026 World Cup host region, with matches scheduled at Levi’s Stadium in Santa Clara.
5۔ When is the FIFA World Cup Trophy Tour in Austin?
The FIFA World Cup Trophy Tour Austin stop is scheduled for April 28–29, 2026. Austin is not a 2026 World Cup host city but earned a stop on the tour thanks to its strong football culture, complete with its own Fan Mart and family activities.
6۔ When is the world cup trophy in Houston?
The world cup trophy Houston stop is scheduled for May 2–3, 2026. Houston will host seven matches at NRG Stadium during the 2026 FIFA World Cup, plus three weeks of FIFA Fan Fest activities once the tournament begins.
7۔ Is the trophy on tour the real FIFA World Cup Trophy?
Yes. The FIFA World Cup Trophy Tour by Coca-Cola features the actual original trophy, the same one that will be lifted by the winning captain on July 19, 2026 in New Jersey. It’s one of only a handful of times each cycle that fans get this close to the genuine article, since the trophy lives at the FIFA World Football Museum in Zurich the rest of the time.
8۔ When and where is the 2026 FIFA World Cup taking place?
The 2026 FIFA World Cup runs from June 11 to July 19, 2026, across 16 host cities in the United States, Canada, and Mexico. It’s the first World Cup with 48 teams and 104 matches, with the final at MetLife Stadium in New Jersey.
9۔ How are FIFA World Cup Trophy Tour tickets different from World Cup tickets?
FIFA World Cup Trophy Tour tickets are free passes for the trophy tour fan events, distributed by Coca-Cola. World Cup tickets, the actual match tickets, are sold separately through FIFA’s official ticketing platform and partner On Location, with prices varying by match and seating category. Trophy tour tickets do not give you access to any World Cup matches.
10۔ What happens at a FIFA World Cup Trophy Tour event?
Each stop combines a photo opportunity with the original FIFA World Cup Trophy, interactive football challenges, FIFA Legend appearances, exclusive merchandise, music, giveaways, and a Coca-Cola sampling station. Larger U.S. cities including Dallas, Austin, and Houston also feature the FIFA World Cup 2026 Fan Mart, an extended pop-up experience.
The Final Whistle Before the World Cup
With the 2026 FIFA World Cup just weeks away, the trophy tour is the closest most fans will get to the original prize before it’s lifted by the winning captain on July 19, 2026, in New Jersey. Whether you’re chasing world cup tickets to live matches or simply soaking up the buildup, the trophy tour Coca-Cola has organized is your golden ticket to the celebration. Mark your calendar, scan that QR code, and get ready to stand alongside one of the most iconic objects in all of sport.
